Intel in 2003
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTA080 |
Electronic Format: Rs.
500;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
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19 Pages |
| Period |
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1968 - 2003 |
| Organization |
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Intel |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Countries
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Global |
| Industry |
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Semiconductors |
Abstract:
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In 2003, Intel was the undisputed leader in the
microprocessor industry with about 90% market share. But some key concerns
remained. Intel was launching Itanium 2 amidst the deepest slump in the history
of the IT industry. Corporate customers had drastically reduced their IT budgets
and were less inclined to embrace new technologies. In February 2003, Intel's
stock was down 80% from its all-time high of $74.87 in 2000. There were reports
that many customers had not shown enough interest in Itanium 2 to justify a
major shift in the way they designed their products. And competitors like
Transmeta and AMD (Advanced Micro Devices) were likely to give Intel a run for
its money.
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Contents:
Keywords:
Intel, AMD (Advanced Micro Devices), Transmeta, Microprocessors, 64-bit computing, Semiconductors, Itanium, Centrino, Opteron, Craig Barrett, Wireless computing, Mobile computing, Paranoid work culture, Pentium, Madison
Intel in 2003
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